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Influencers: The New Agents of Consumerism
The rise of the influencer
An influencer is an individual who has the power to affect the buying decisions of others due to their authority, knowledge, position or relationship with their audience. Influencers are typically well-known figures in their respective industries, such as bloggers or social media personalities. They have a wide reach through their followers on different platforms like YouTube, Instagram and Snapchat.
Influencers build their audiences by creating content that resonates with their followers. This content can include videos, podcasts, blog posts, or photos that share their skills and expertise on a wide range of topics.
Influencers also use popular social media platforms to reach out to potential followers and engage with them in meaningful conversations. Through creating engaging content and connecting with people in their niche, influencers have the opportunity to create relationships that extend beyond their digital presence.
In order to continue growing an audience, influencers must stay active on social media as well as consistently provide quality content.
How influencers make money
Social media influencers make money through a variety of different means. One of the most popular…
