Influencers: The New Agents of Consumerism

Photo by Maddi Bazzocco on Unsplash

The rise of the influencer

An influencer is an individual who has the power to affect the buying decisions of others due to their authority, knowledge, position or relationship with their audience. Influencers are typically well-known figures in their respective industries, such as bloggers or social media personalities. They have a wide reach through their followers on…