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What is Postman’s Moat?

FS Ndzomga
3 min readJul 15, 2023
Photo by Claudio Gagliardini on Unsplash

A moat, in the business world, refers to a company’s ability to uphold its competitive advantages, thereby preserving long-term profits and market share. Postman, the San Francisco-based startup renowned for providing a collaborative platform for developers to construct, design, experiment with, and iterate APIs, has been a vital player in the API development sector for years. Over this period, it has successfully built a considerable moat around its business.

A key aspect of Postman’s moat is its dominance in the niche market of API (Application Programming Interfaces) development. APIs, or Application Programming Interfaces, serve as a collection of rules that enable distinct software applications to interact with each other effectively. Postman has specialized in providing developers with a user-friendly interface to design, test, and publish these APIs, thereby establishing an influential position in this burgeoning technology field.

Customer Base and Continuous Innovation: The Strength of Postman

The dominance of Postman in the API market is evident from its extensive customer base, which features notable technology giants such as Microsoft, Salesforce, Stripe, Shopify, Cisco, and PayPal. Abhinav Asthana, Postman’s CEO, has further revealed that 98% of Fortune 500 companies are customers of Postman. This

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FS Ndzomga
FS Ndzomga

Written by FS Ndzomga

Engineer passionate about data science, startups, philosophy and French literature. Built lycee.ai, discute.co and rimbaud.ai . Open for consulting gigs

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